Over 350 new hot prospects were brought to this new company through branding, blogging and trade show design and strategy.
Trade show strategy is critically important to the success of your company. If you are going to attend or exhibit at a trade show remember to prepare your pitch and materials before the event, target your resources by scripting their roles at the show and don’t forget to network while you are there. Also manage your leads, collect competitive intelligence and gather market research. And finally make sure you develop follow-up protocols to close the new leads.