Challenge:

ABOR, Arizona Board of Regents, wanted to improve use by students of a staggering amount of web-based information that was invisible and, therefore, unused. This included information from all three state universities and over 20 tribal and community colleges statewide.

Our Solution:

We reorganized, rewrote and reinvented a massive amount of website information to make it usable and informative to students and created a marketing campaign to increase its visibility to students, potential students, and referral sources such as university course advisors, high school and community college counselors. The result is significantly increased use of the site by students and advisors at all levels and a clearer understanding by all of the value this site provides.

Scope of Work:

• Web site
• Blog site
• Advertising
• Marketing Materials
• E-Newsletter Campaign
• Social Media Campaign
• Posters
• Bookmarks