City of Phoenix Library System

City of Phoenix Library System – Step Into Reading

Challenge:

To create a program that would engage underprivileged children in reading and use of the library.

Our Solution:

We produced an entire suite of deliverables to attract children and their parents to the program. Step Into Reading has been phenomenally successful at improving the reading abilities of those in its target market and, as a result, its funding has been renewed for four consecutive years of economic crisis.