Corporate Identity & Brand Management…
Corporate Identity is often viewed as being composed of three parts:
- Corporate design (logos, uniforms, corporate colors etc.)
- Corporate communication (advertising, public relations, technical information, etc.)
- Corporate behavior (internal values, norms, etc.)
Most importantly it is the graphic foundation or representation from which all communication from the company originates. Brand is the personality that identifies a product, service or company and how they relate to customers, staff, partners, investors etc. Effective brand management seeks to make your product or services relevant to the target audience and increases the customer’s ability to recall and recognize the brand image.
…what does this mean to you?
We will help you build your brand by identifying what your key messages are and the best ways to deliver them to your clients. We will design your logo, corporate materials and web site and show you how to support your brand. Click here to download an article from Scottsdale Airpark News