BBBS, Big Brothers Big Sisters of Central Arizona, is one of the largest Big Brothers Big Sisters affiliates in the United States. Their image and visibility were both unfocused and inadequately using the new national brand.
To help this nonprofit agency better use the new national brand platform we redesigned program materials, annual funding campaign literature and event invitations to support its worthwhile mentoring programs for boys and girls. We also redesigned both its donation bins and the trucks that drive hundreds of miles each week collecting donations for their core and largest venue for funding. Now they are colorful, highly visible and able to effectively promote the organization’s good works. The result of all the materials we created was a consistent brand image and increased visibility of the organization as a whole.
Scope of Work:
- Annual Fundraising Campaign Invitation
- Marketing Consulting
- Collateral & Direct Marketing Materials
- Public Relations
- Programs Flyers
- Events Invitations
- Truck Design
- Bin Design