BL CEMB is located in Lake Como, Italy where it is well known in Europe as BL Systems. They market an extensive line of tire changing and balancing equipment. While the equipment is excellent, it was unknown in the US.
We developed a marketing campaign that included public relations, direct mail, trade magazine ads, product specification sheets and a significant trade show presence at AAPEX, a popular aftermarket garage equipment show. These efforts were so successful that the company was forced to temporarily put the campaign on hold in order to catch up with the production orders and inquiries. (See reference below.)
Scope of Work:
- Corporate Identity
- Marketing Specification Sheets
- Public Relations Campaign
- Postcard Campaign
- Trade Show Display