Motorola Manufacturing needed a cost-effective way to explain the advantages of a complex integrated circuit die-cutting machine to potential buyers in the United States and abroad.
By combining highly targeted direct mail and trade magazine advertising to gather sales leads and a multimedia presentation for use on the internet, at international trade shows and as a CD, we achieved high levels of product recognition and successfully launched the product.
Scope of Work:
- Marketing Materials
- International Launch Event Invitation
- Marketing DVD
- Postcard Sales Campaign