High Tech

Challenge:

Motorola Manufacturing needed a cost-effective way to explain the advantages of a complex integrated circuit die-cutting machine to potential buyers in the United States and abroad.

Our Solution:

By combining highly targeted direct mail and trade magazine advertising to gather sales leads and a multimedia presentation for use on the internet, at international trade shows and as a CD, we achieved high levels of product recognition and successfully launched the product.

Scope of Work:

  • Marketing Materials
  • International Launch Event Invitation
  • Marketing DVD
  • Advertising
  • Postcard Sales Campaign