Team Resumes

Cricket Bo – President/Owner

As the owner of The Cricket Contrast, I am a creative and a strategic thinker with a track record for growing sales, market share and profit. I am highly skilled at concept development and consultation, project management, and identification of ways to effectively solve any marketing, design or web projects’ goals. As a business partner with Growth Nation, I am also expanding my services to local and international companies who are interested in growing. We collaborate with companies who are interested in any expansion phase and guide them through branding, strategic planning and execution of their business development goals.

  • I have over 30 years of branding strategy, marketing and graphic design experience and over 12 years of web development experience. Prior to starting The Cricket Contrast, I was Art Director at Willdan Associates, providing concept and graphic support for engineers, architects and planners. My core strategies in business have resulted in a drive to identify ways to increase efficiency and leverage a company’s resources to grow profitably while always maintaining the strength of a client’s brand. My strengths lie in determining what each client needs to achieve results, then creating the brand strategy, marketing concepts and quality products to satisfy those requirements.

    • Strategic Branding Plans and Execution
    • Strategic Marketing and Consulting
    • Creative Direction and Design
    • Project Management and Organizational Expertise
    • BFA/Graphic Design – Arizona State University
    • MBA Certificate Program – Tulane University
    • AZIGG – Arizona Int’l Growth Group
    • SCORE
    • Arabian Horse Association
    • Cherish Our Children International – Board Member (past)
    • Big Brothers Big Sisters of Central AZ – Board Member (past)

Kelly Isola – Art Director & Senior Designer

I am a creative and conceptual thinker with a track record for designing marketing materials at the highest level to ensure the greatest result. I am highly skilled at design, computer production and support and use the software available on the Mac platform to its fullest potential. I am committed to identifying ways to increase efficiency and profit in all levels of project management while maintaining the highest level of customer service.

  • I have been the Senior Designer and Art Director at The Cricket Contrast since 1999. I have over 20 years of experience in the field of publishing, graphic and web site design. Prior to starting at The Cricket Contrast I was Art Director at Ashland Media, a Spanish language publication firm, managing a staff of 5 and responsible for the design and production of several weekly publications, including Televisión y Más Phoenix, Tucson, and El Paso editions, TV Weekly, Mensual de los Diamondbacks, La Voz and Scottsdale’s NewDigest.

    My core strategies in business have resulted in ensuring client relations are positive and stable; in establishing the strategic direction of all projects, conceptual development, advertisement, promotional marketing and interactive media applications; working with Marketing Directors in development of design of outstanding quality for print, broadcast, direct mail and other forms of promotion.

    • Project Management
    • Organizational Skills
    • Creative Concepts to Final Execution
    • Computer Support
    • Web Strategies, Web Development
    • BA/Anthropology & Archaeology, State University of New York at Geneseo
    • Masters of Divinity – Unity Institute, Kansas City, MO

Suzanne McCain – Development, Social Media Marketing Strategies, Sales

I have over 30 years of expertise including extensive experience in sales, marketing and management. I have been involved in several startups; implementing operating procedures while focusing on the need for revenue generation to fuel company growth. My approach with potential clients includes asking detailed questions about what’s been done in the past, what has and has not been effective in sales and marketing strategies, and what they hope to accomplish. This allows us to create an action plan, based on their goals, needs and budget that’s effective at driving measurable results.

  • My past experience includes real estate and high volume home building, with a track record for doubling sales as a manager within very short time frames, utilizing existing staff, improving marketing efforts and ensuring consistent follow up efforts to increase sales. I was co-founder of ATM Worldwide, Inc., placing ATM’s in every location imaginable in the US. My responsibilities included oversight for all transaction processing. For the last 4 years, I’ve been working with a digital agency writing content, performing search engine optimization (SEO), social media marketing, email campaigns, website design and development; with a focus on calls to action and conversions, and consultative business development.

    • Developing overall marketing strategy
    • Content strategy focused on driving inbound traffic through on-site search engine optimization (SEO)
    • Client Consultation
    • Consultative Business Development